Bio highlights
Successfully increased top-of-funnel conversion that eventually doubled the adoption rate from 0.8% to 1.8% of users who showed interest through promotional content designs.
We continue to see outsized impact with more than double the adoption rate.
Boost visibility of bio highlights
How content helped
Pivoted to unblock design and engineering and shipped content designs for the Youth Experience team's bio highlights promotion.
This feature resulted in more than double the surface entry and adoption rates. The team set a goal on adoption of bio highlights for 6.64%. Before the megaphone, 1.8% of users entered bio highlights, but with the megaphone, 5% of users exposed to the megaphone entered bio highlights, boosting the feature by 3.2%, which is a massive uptick! This promotional content is within the acceptable range for a promo, so isn't perceived by users as spam.